2. It's still trapped in that channel and we've now had 3 touches. BTC is ultimately calling the shots short term.
3. I'm curious to see how substantial their product placement / exposure in Monster's Super Bowl commercial will be. It could be a total non-event...or it could be fantastic. The marketing will dictate that. It's a Monster commercial, not a Vibe commercial, after all. Either way, over 100 million people have watched the Super Bowl each year since 2010, so theres potential this could be the stimulus Vibe needs.
Disclaimer: this is my own opinion and not to be considered financial advice. Trade at your own risk.