Trend Following is a trading strategy used in all trading markets, including stocks, futures, and currencies. It relies on technical analysis, as opposed to fundamental analysis, to identify potential trading opportunities.

The principle behind trend following is quite straightforward: it's based on the premise that prices tend to move in a particular direction (upwards or downwards) over time. A trend follower tries to take advantage of these market trends by observing and identifying these price movements, then making trading decisions based on the direction of the trend.

Trend followers typically use a variety of indicators to help identify and confirm the direction and strength of trends. These might include moving averages, relative strength index (RSI), and MACD among others. The key is to determine when a trend has established, and then to hold onto the trade until there is a sign that the trend is ending.

One of the main benefits of trend following is that it doesn't require traders to predict or forecast specific price levels; rather, it simply involves identifying the direction of a trend and trading in alignment with it. This strategy can be applied over any time frame - short, medium, or long term.
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