Starbucks Corp., a global coffee shop giant, has embarked on a new delivery service through a partnership with Grubhub. This strategic move aims to broaden Starbucks' customer base, potentially boosting sales despite the high delivery costs.
The timing of this collaboration is strategic, as Starbucks faces challenges in increasing store traffic and sales, particularly in shopping centres and high streets where many of its coffee shops are situated. This challenge is compounded by reduced consumer spending in certain segments due to inflation. However, Starbucks could see an uplift in service appeal since Grubhub+ subscribers will enjoy the benefit of no delivery fees on their coffee orders. The impact of this delivery integration on Starbucks' overall profitability is currently under evaluation.
Let's analyse the stock chart of Starbucks Corp. (NASDAQ: SBUX) for potential trading opportunities:
On the Daily (D1) timeframe, Starbucks' stock has identified a resistance level at 81.45 USD and support at 76.85 USD. The stock has been in an uptrend since early May 2024. Should a downtrend emerge, the price could drop to 73.00 USD.
If the uptrend persists and the stock breaches the resistance at 81.45 USD, there could be a buying opportunity with a short-term target of 90.00 USD. In the medium term, if the upward momentum continues, the stock price might rise to 98.00 USD. __
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