Banking on SoFi

Financial Technology (FinTech) is revolutionizing the way we transact in our daily lives. The days of paying in cash are far and few between. Say goodbye to those pesky coins. Regardless of blockchain disruption, the future of finance will for certain be digital. So how do you play this industry? You can go through high flyers like Paypal (PYPL) or Square(SQ) but these companies have had their run. Instead rely on an industry-low flier, Social Finance (SoFi).

This company is going above and beyond traditional finance. This company is creating a one-stop-shop, financial community. The company has endeavored in debit, credit, insurance, crypto, and much more. This is exactly the financial innovation that the millennial+ (1981-present) generation needed. Image an entity that you can use for daily transactions, mortgage loans, auto insurance, and stock/crypto investing, that is SoFi.

Did I mention they have a community aspect as well? SoFi is the banking industry in multiple facets. SoFi provides membership to its clients to where you can get financial planning, transaction summaries, store discounts, personalized career advice, and exclusive events. That the antonym to traditional, wall-street banking. A community environment that provides you knowledge and partnership in your financial journey. The insights provided are enlightening and insightful. The best part yet, the recent price action.

The company has been on a downtrend for the past couple of months but it is reaching a potential inflection point at its well-established support. The company has previously bounced off these levels indicating a possibility for another reversal. The risk-reward is very compelling considering that the downside is less than -10% while the upside is a more favorable +75% to the prior resistance. That is a modest price target of ~$23. However, the company is currently trading at a market cap of ~13B. At the same time, PYPL and SQ have market caps of 353B and 108B, respectively. If it is truly the disruptor in its infancy ages, in due time the stock will have similar market cap trajectories, a potential 10x.

Finally, the smart money is already in this name. Although the coverage by analysts is minimal they are all indicating upside movement. If other analysts start covering the name it could serve as a catalyst. Renowned venture capitalist, Chamath Palihapitiya, is the CEO and a major shareholder (good management). Large institutional money such as SoftBank entered the stock at a higher price. Smart money is leading the way.

Bank on it.
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