genarate idea for a new shore aimed at specific market or sports that underserved and give at least 10 ideas
pick the idea and explain why shoe that your boss and other manager can understand your thinking
describe a potential prototype shoe in vivib detail in one paragraph three to four sentences
come up with a list of steps needed to launch the product be concise but comprehensive
come up with a name for the product consider at least four name write them down and explain the one you picked
use your best knowledge to segment the footwear Industry market by users ,keep it general and do not focus yet on your specific target and customer groups
LIST the segment you might consider (do not consider more than Three)
LIST the pressure need of each of these segments explain you assistant
decide which segment is most important, explain your assessment come up with a marketing slogan for each of the segments you are targeting
suggest three day ways of testing whether your marketing slogans work well with the customer you have identified
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