Lets be honest AAPL is the most valuable company in the world and currently trades at 15x his earnings, with double digit revenue growth, still is all about sentiment, apple has been in a free fall like this company has no value, actually if you are an option trader is time to take advantage of fear, in both bull and bear markets, do not trade in 1 direction, they move, around bands, also history tells that analyst and media are wrong about apple all the time, maybe if you are willing to take some risk, buy Jan 18 or Feb 18 ITM Calls with a Strike $170,with a Stop loss or 20-30% depending on your max risk you want to put yourself is not move to short in the lower band or at least wait to try to get to $180 level to short, if you are long the stock, I think that $170 is a strong resistance but if it fall to $170 may cut your losses at $167-$165. BTW this could be your get it into apple blackfriday discount! GL to everyone in your trades!