October 25 Earnings: Alaska Air - Bankruptcy & PRASM

Alaska Air has been absent from the recent airlines rally as the company struggles to regain momentum after weather related issues.
The company's integration of Virgin Airways is a mega-plus for the Airline after organic routes kept coming under weather-related pressures.
It's recent venture with Singapore Air will be another plus for the Airline's Asia connection flights.

However, rising costs are likely going to dampen profits and margins, worth taking note of but not enough to outweigh pros.
Recent pilot union deal, higher Virgin Air merging costs and 12% higher fuel costs are a further "downer" for the quarter.

I am starting the company with an $85.00 PT for an extended 2-3 month post-earnings move.
A stop at $75, near recent lows is subject to post-earnings review.
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