CELSIUS Set to Expand to France

CELSIUS Holdings, Inc. (Nasdaq: CELH ) embarks on an exciting new chapter as it announces its plans to extend its reach to France, a move poised to reshape the energy drink landscape. With its signature CELSIUS® energy drinks primed to captivate French consumers, CELSIUS Holdings sets the stage for accelerated growth and market dominance in one of Europe's key markets.

Strategic Expansion Blueprint:
Fuelled by a commitment to delivering refreshing and invigorating beverages to consumers worldwide, CELSIUS Holdings ( CELH ) unveils its strategic roadmap for expansion into France. Spearheaded by Tony Guilfoyle, Chief Commercial Officer, CELSIUS Holdings ( CELH ) anticipates a phased rollout commencing in the fourth quarter of 2024, with ambitious plans to scale up distribution throughout France by 2025. This strategic foray into the French market marks a pivotal moment for CELSIUS Holdings as it continues to solidify its position as a global leader in the energy drink sector.

Key Partnerships for Success:
CELSIUS Holdings ( CELH ) solidifies its foothold in France through a strategic partnership with Suntory Beverage & Food France, a move designed to leverage Suntory's extensive distribution network and industry expertise. Building on the success of previous collaborations in the UK and Irish markets, CELSIUS Holdings and Suntory Beverage & Food Europe CEO, Pierre Decroix, anticipate a groundbreaking entry into the French energy drink market. With a shared vision for innovation and consumer satisfaction, CELSIUS Holdings and Suntory forge ahead with confidence, poised to disrupt and elevate the energy drink experience for French consumers.

Fulfilling Growth Potential:
The expansion into France represents a significant growth opportunity for CELSIUS Holdings ( CELH ), as it seeks to capitalize on the burgeoning demand for premium energy beverages in the region. With a robust portfolio of products and a track record of success in diverse markets, CELSIUS Holdings ( CELH ) is well-positioned to meet the evolving needs and preferences of French consumers. By aligning with strategic partners and leveraging its proven formula for success, CELSIUS Holdings aims to carve out a prominent niche in the competitive French energy drink market, driving sustained growth and brand loyalty in the years to come.