Key Current Competitors
Dynatrace (DT): A major competitor in the application performance monitoring (APM) and full-stack observability market. Differentiates with a strong focus on AI-driven automation.
Splunk (SPLK): A leader in security and observability, particularly strong in log management and Security Information and Event Management (SIEM). Now part of Cisco.
New Relic (NEWR): Another established player in the observability space, which has shifted its pricing model to be more consumption-based to compete more aggressively.
Cloud Providers (AWS, Google Cloud, Microsoft Azure): Each major cloud vendor offers its own native monitoring and observability tools (e.g., AWS CloudWatch, Azure Monitor), which represent a significant competitive threat due to their integration and convenience.
Dynatrace (DT): A major competitor in the application performance monitoring (APM) and full-stack observability market. Differentiates with a strong focus on AI-driven automation.
Splunk (SPLK): A leader in security and observability, particularly strong in log management and Security Information and Event Management (SIEM). Now part of Cisco.
New Relic (NEWR): Another established player in the observability space, which has shifted its pricing model to be more consumption-based to compete more aggressively.
Cloud Providers (AWS, Google Cloud, Microsoft Azure): Each major cloud vendor offers its own native monitoring and observability tools (e.g., AWS CloudWatch, Azure Monitor), which represent a significant competitive threat due to their integration and convenience.
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