This week, Pepsico is set to announce its earnings, and we continue to monitor the same pattern that has persisted for a while now.
PepsiCo's recent $1.2 billion acquisition of Siete Foods is a strategic move to expand Frito-Lay's "better-for-you" snack segment. Although the near-term impact on revenue is expected to be minimal, Citi predicts a modest contribution to overall growth. The deal is anticipated to close in 2025, broadening PepsiCo's multicultural portfolio.
From a technical perspective, PEP is still moving within the established range. We've added zones above and below the range and highlighted each instance when PEP broke through the range. Except for one occurrence, all these breakouts provided good entry opportunities. The future direction remains uncertain, but the key is whether Pepsico can hold its level upon breaking through the range—it needs to hold to sustain momentum rather than falling back.
For now, we continue to keep a close watch on PEP and are waiting for this week's earnings report to provide further clarity. ✅