PROCTOR & GAMBLE IS SOON TO SEE GOOD TIMES AHEAD

TECHNICALS -

1. HIDDEN BULLISH DIVERGENCE -
   
   Procter & Gamble has formed a nice Positive Divergence or Hidden Bullish Divergence pattern on the Monthly chart indicating upside momentum on the chart
   
   
2. STRONG SUPPORT LEVEL
   
   It has also Reversed Twice from a Strong Support zone which had earlier acted as Resistance level indicating further upside potential for the stock
   
   
3. REVERSAL FROM 50D SMA
   
   It has also tested 50 Day Moving Average and has reversed from it nicely
   

FUNDAMENTALS -

1. NON-CYCLICAL STOCK -
   
   It is in the sector of Consumer Non-Durable Goods (healthcare & hygiene) which is an all-weather sector making the stock immune even to the upcoming recession (if it comes at all)
   
   
2. EBITDA & NET PROFIT -
   
   Its EBITDA & Net Profit Margin growth stands at 24% & 17% which beats almost 90% of its peers and ROE is at 31% which is the industry standard
   
   
3. DIVIDEND YIELD -
   
   If that's not enough then the stock also gives a dividend with yield at 2.72% and it has paid dividend for 133 years and raised dividend for 67 consecutive years, what could be a better alternative than such a stable dividend paying stock during the upcoming downturn in the market (if it comes)