How to Make Money in the Stock Market and Keep It

I have always said that making money in the stock market is easy. It is learning how not to lose money that is the hard part of trading. To that end, when you find yourself in the surprising and often disturbing position of having made a whole lot of profit, or more profit than you expected in a very short time, you may be feeling overwhelmed. This is when you need to remember some basics about the art of trading.

The primary factor in making money and keeping it depends upon your ability to stop trading to get your emotions under control again. Stop trading for at least a few days to a week. This sounds ludicrous, but my experience with teaching traders for more than 20 years is that those who follow this rule keep their big gains while those who do not, lose them back to the market and then some.

The reason behind this is emotion. You are in a state of emotional flux, not thinking logically. You are thinking, “I’m brilliant, I’m invincible, I am going to be rich!” Well, sure, but not at this moment. At this moment, you are overly exuberant, you are thinking you can do no wrong, so you are likely to miss the parts of your analysis that would keep you out of high-risk setups. So, take a few days to cool off. The Stock Market is not going anywhere. Great trades present themselves over and over again.

While you are recovering from the shock of a large gain, these steps can help bring you back down to Earth:

  • Review your notes from some of the courses you have taken. Reading back over rules and the reasons behind them for making sounding trading decisions helps a lot to keep you grounded.

  • Review your trading plan and your goals. If you don't have this written out somewhere, do it now. Most people refuse to write down their goals because of “fear of failure.” They are so afraid that they are not capable of reaching those goals that they do not try. Try to write down realistic goals, and adjust them as you see the need. We have a calculator that we provide to our students for help with this. Once you do the task of setting goals, you will find that they are achieved much of the time.

  • Consider if you need to increase your goals. Continually pushing yourself to reach higher and higher levels of efficiency and profit helps to both dispel the fear of failure and propel you forward with perhaps stricter rules to achieve those higher goals.


Trading is 50% skill which, in short, includes understanding your Trading Style and using proper Strategies for the current Market Condition.

The other 50% is controlling emotion, which includes setting goals, keeping calm and centered, using discipline in your trading rules, having the determination to keep working until you are successful, maintaining your personal parameters while expanding them, and using logic rather than emotion. These are the major components of making money and keeping it.
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Martha Stokes, CMT
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