Name and logo are important in evaluating the possible value of a cryptocurrency, for example, during the dot com bubble, Boo.com, 3com, lastminute.com all experienced large gains within the first months of IPO release but prices steadily declined to zilch. This is most likely due to fundamentals however name and logo both play into this also. Attracting investors based on appearance and branding, establishing a memorable impression with these factors is vital for the survival of a company. Not much has changed with cryptocurrency the spread of Name and logo is pretty clear, for example (my personal opinion) Waves, Seele, Ravencoin, all provide less than notable impressions, while Augur, Ethereum, NEO and Cardano give quality first impressions (again my opinion). The stellar rise of these coins and similar coins may be seen once maturity of the market is observed, again fundamentals plays a big part but branding also is notable. Leave some feedback and your own thoughts!