Looking long with potential target of $180 then potentially $230. Since launch Ralph has been in a bullish trend. A worldwide well recognised brand that performs well through all seasons and market conditions. However, COVID being a complete different disaster has had an effect on consumer trends and even eliminates the option for consumers to visit stores. Clothing is one of the least wanted items at current Covid conditions. Ideally I will like price to drop to $30-$35. However, current price entry levels is also attractive, if price continues to decline then I will look to purchase higher quantities at cheaper share price . I will also look to trade Ralph for the shorter term gains.