TREE is ridiculously priced; the CEO admits that just 2% of mortgages are TREE referrals. I thought most people knew TREE is an information selling site; they issue no mortgages, take no risk and depend on those looking for mortgages to enter their data hoping to get a good mortgage rate. What consumers "get" is their information sold to mortgage outfits that call them over and over and over again.
This morally questionable "business" is valued at about $230 per share and is ripe for disruption. Not only that, word of mouth on the firm is not good with consumers complaining advertised rates don't exist, harassing phone calls and being targeted by firms outside of mortgage makers.
This notion that "consumer data businesses" create value is nonsense. Consumers are wising up to the value of their data...and it ain't zero. Just looking for a place to sell this garbage.
This morally questionable "business" is valued at about $230 per share and is ripe for disruption. Not only that, word of mouth on the firm is not good with consumers complaining advertised rates don't exist, harassing phone calls and being targeted by firms outside of mortgage makers.
This notion that "consumer data businesses" create value is nonsense. Consumers are wising up to the value of their data...and it ain't zero. Just looking for a place to sell this garbage.
评论:
You can sell it now with stops over recent highs - low risk.